The Next-Generation Intelligence Driven Keyboard
Users are constantly
interfacing with their mobile devices to share, socialize, consume and create
content, avail services etc. Facebook and Whatsapp stand out as as the most
popular apps based on user base. But the two other engagement touchpoints that
see a high engagement –are Call and Keyboard. However, from the mechanical
clicks to soft touch and touchscreens, the most widely used input device has
not seen outstanding changes in the last few decades. Not many existing
keyboards are recognizing its importance as an effective platform to build
innovative consumer experiences.
In the world of keyboards, users have a
lot of choices. But the ones that will see more user love in the coming months and
years will be the ones that have the capability to bring simplicity to content
and service discoveries. Predictive and intent-based targeting
mechanism to deliver relevant information to consumers on their mobile devices
at that single point of intent is the game-changing disruption that is not
present in most of existing keyboards available on Android or iOS.
Keyboards are doing all kind of key things like
autocorrect, themes, word prediction, multiple languages and emojis but there
is hardly any competition when it comes to going beyond the expected and giving
mobile users content and services discoveries that delight them in their exact
moment of need.
Xploree is focused on empowering the
consumers to decide when they want to interact with a discovery. The entire
discovery experience is user-initiated that’s based on the principle of
respecting user preferences on mobile. Of all the predictions on mobile user
experience and engagement, Xploree stands out as an innovative and intelligent
keyboard.
Xploree’s
strong point is also that it allows the user to be in control, granting a more
enjoyable and a
satisfactory consumer experience through nonintrusive, non-interruptive,
relevant content recommendations.
Noticeable amongst the partnerships is
Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap
across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with
a clear intent to search per Xploree’s user study, the integration has the
potential to enable hyper-contextual search across apps on mobile to enhance
the overall app experience.
Xploree Benefits to Mobile Users
- Experience
useful search and discovery without exiting the app, and remain in control
of the recommendations.
- Non-intrusive,
non-interruptive, user-initiated interactions.
- Xploree
delivers a seamless user-experience across apps including mobile search,
mobile instant messaging, mobile email, mobile commerce, and mobile app
stores.
- Strict
privacy controls, opt-in, opt-out features, quick opt-outs (such as
incognito mode on browsers).
- Multi-lingual
keyboard supporting vernacular languages such as Hindi, Telugu and
transliterated languages such as Hinglish
Xploree Keyboard brings in
simplicity and insight to delight the users in their mobile moments whether the
intent is to find a pizza place in the next minute or book air tickets for this
weekend.
Xploree users are enjoying
streamlined experiences of finding relevant content or services without leaving
the task they are engaged in. Try it out here : bit.ly/Xploree , and let us know what you think.
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